Shaw Lin

Shaw Lin, Founder & CEO at Kenale

Shaw Lin is a seasoned canned food export professional and the Founder & CEO of Kenale. With 18 years of experience in foreign trade, food export, supply chain management, and international customer development, Shaw has established a strong reputation for helping global buyers source reliable canned food products with stable quality and professional service.

Throughout her career, Shaw has focused on solving common sourcing challenges faced by importers, wholesalers, supermarkets, schools, and private label brands. She has helped customers across Africa, the Middle East, and Europe build stable canned food supply chains through consistent product quality, competitive pricing, OEM packaging support, and reliable export service.

Shaw founded Kenale in 2013 in Ningbo, China. Under her leadership, Kenale has grown into a professional canned food supplier with two factory bases located in Ningbo and Tianjin. Today, the company serves global buyers with canned fish, tomato paste, canned vegetables, luncheon meat, frozen fish, canned fruit, and other shelf-stable food products.

Shaw’s mission with Kenale is to make canned food sourcing easier, safer, and more reliable for global buyers.

Expertise:

• Canned Food Export

• International Food Trade

• Global Supply Chain Management
• OEM & Private Label Food Solutions
• Overseas Market Development
• Importer & Wholesaler Customer Support
• Food Product Sourcing Strategy
• Export Documentation & Logistics Coordination

Education:

Ningbo University of Technology

Achievements:

• Founded Kenale in 2013 and built the company into a professional canned food supply brand.
• Developed two factory bases in Ningbo and Tianjin to support stable production and supply capacity.
• Led Kenale to achieve approximately RMB 600 million in annual sales.
• Built long-term business relationships with buyers across Africa, the Middle East, and Europe.
• Served supermarkets, wholesalers, importers, schools, distributors, and private label customers.
• Helped global buyers reduce sourcing risks through stable quality, reliable delivery, and professional export service.

Founder Story:

After working in foreign trade for many years, Shaw Lin noticed that many overseas buyers faced similar problems when sourcing canned food. Some suppliers could not provide stable quality. Some shipments were delayed. Some products had poor packaging. Some factories only focused on short-term orders instead of long-term customer support.

Shaw believed that global food buyers needed more than a product supplier. They needed a dependable partner who understood their market, protected their business, and helped them build a stable food supply chain.

This belief inspired her to establish Kenale in 2013.

From the beginning, Kenale focused on practical value: stable supply, safe food products, honest communication, flexible OEM service, and professional export support. Shaw chose the canned food industry because canned food is affordable, shelf-stable, easy to transport, and suitable for many markets with strong daily food demand.

Today, Kenale continues to support global customers with reliable canned food solutions for retail, wholesale, school meal supply, food service, and private label business.
Company Mission:

Company Mission:

To make canned food sourcing easier, safer, and more reliable for global buyers.

Company Values:

• Honest communication
• Fair cooperation
• Responsible production
• Reliable delivery
• Long-term partnership
• Kenale does not make false promises. We do not chase short-term profit. We do not treat any order carelessly. We believe every buyer deserves a supplier who communicates clearly, delivers responsibly, and supports long-term business growth.

Company Vision:

• Company Vision:
• To help more global buyers build stable and profitable canned food businesses through reliable supply and professional service.

Published Articles:

• How to Choose a Reliable Canned Tomato Manufacturer for Importers and Wholesalers

• Why Canned Sardines Are a Profitable Choice for Food Importers and Wholesale Distributors
  How to Source Quality Canned Luncheon Meat for Wholesale Buyers